COME and join us at the amazing RAF Museum on 8th July 2020 for the London Made in Britain Roadshow. You’ll gain valuable insight into four areas vital to growing your business: sales, marketing, PR/comms and export. We have expert speakers in all four disciplines who will present and then take your questions. There will also be time to network with fellow delegates and meet our exhibitors and the Made in Britain team during the breaks.
Here's a run-down of what we have in store for you on this fabulous and informative day-out:
Registration and coffee. Meet our exhibitors and other delegates.
Welcome from the chief executive of Made in Britain. John Pearce.
The past, present and future of “Buying British”. Professor David Higgins, Newcastle University Business School
David looks at the historical record on ‘Buy British’ before and during the UK’s membership of the EEC (subsequently, EU) in 1973. Using the findings published in the recent ‘Buying British Report’, which indicate a growing interest in provenance and a willingness to buy ‘British’ products, leaving the EU raises the distinct possibility that the UK government will be free to officially endorse ‘Buy British’ campaigns.
How to get good PR. Martyn Moore, editor at Made in Britain.
People want stories, so how do you get your story told, the importance of selecting the right tone of voice and your choice of words.
Visual marketing and how to make an impact. Steven Booth, art director at Made in Britain.
Using the mark and embedding it into your brand (with great examples), how to make an impact, use of colour and proportions.
Make your brand amazing. Nick Liddell, director of consulting at The Clearing.
Brand Consultancy The Clearing’s approach to building a great British brand, by developing a clear and compelling strategy.
Finding new markets overseas. David Weatherhead, Lloyds Bank.
Finding new markets for International trade can be difficult, hear how Lloyds can help give you background knowledge and practical resources to find the right markets for your industry with their enhanced International Trade Portal.
Direct-to-customer approach for brands and manufacturers. Frank van den Berg, managing director at InfinityBlue.
Expanding sales internationally online through e-marketplaces, direct-to-consumer selling, use of webshops and marketplaces.
Post Brexit trading and tariffs for manufacturers. TBC, Institute of Export
Lunch break. Time to meet our exhibitors and your fellow delegates.
Sales: selling at trade shows. Simon White, business development coach, SW Business Development.
An interactive session on how successful salespeople get the most out of attending a trade show, covering stand positioning, how to engage prospects, qualifying and following up. See some examples of how to approach a prospect walking past your stand and how to politely get rid of timewasters.
Introduction to the Sustainable Development Goals. Dr Paula Owen, founder and CEO at Green Gumption.
What are the SDGs; why they were created; how can they be used to communicate your environmental and social sustainability credentials.
What we have learned today. John Pearce, CEO, Made in Britain.
Optional tour of today’s venue and Red Arrow Simulator ride.
SO, TO RECAP:
When is it?
8 July 2020, starting at 9:30am
Where is it?
RAF Museum, Grahame Park Way, London, NW9 5LL
What do I do now?
BOOK ONLINE HERE! Start below.
All bookings are non refundable and the agenda is subject to change