COME and join us at the amazing Coventry Transport Museum on 21 May 2020 for the Midlands Made in Britain Roadshow. You’ll gain valuable insight into four areas vital to growing your business: sales, marketing, PR/comms and export. We have expert speakers in all four disciplines who will present and then take your questions. There will also be time to network with fellow delegates and meet our exhibitors and the Made in Britain team during the breaks.
Here's a run-down of what we have in store for you on this fabulous and informative day-out:
Registration and coffee. Meet our exhibitors and other delegates.
Welcome from the chief executive of Made in Britain. John Pearce.
Made in Britain, why should we bother? Professor Dominic Medway, place marketing specialist, Institute of Place Management at Manchester Metropolitan University.
Made in Britain’s recent survey of 2,000 UK consumers indicates that around three-quarters of them would consider paying between one and 12 per cent more for British-made and manufactured products, provided they are of good quality. Furthermore, in another Made in Britain survey of their members, over 90 per cent identified it as important for UK businesses to try and source British-made products in their own supply chains.
Building on this work, Professor Dominic Medway will review some of the key potential benefits Made in Britain approved production and products could deliver for both businesses and consumers.
How to get good PR. Martyn Moore, editor at Made in Britain.
People want stories, so how do you get your story told, the importance of selecting the right tone of voice and your choice of words.
Visual marketing and how to make an impact. Steven Booth, art director at Made in Britain.
Using the mark and embedding it into your brand (with great examples), how to make an impact, use of colour and proportions.
Make your brand amazing. Nick Liddell, director of consulting at The Clearing.
Brand Consultancy The Clearing’s approach to building a great British brand, by developing a clear and compelling strategy.
Direct-to-customer approach for brands and manufacturers. Frank van den Berg, managing director at InfinityBlue
Expanding sales internationally online through e-marketplaces, direct-to-consumer selling, use of webshops and marketplaces.
Finding new markets overseas. David Weatherhead, Lloyds Bank.
Finding new markets for international trade can be difficult, hear how Lloyds can help give you background knowledge and practical resources to find the right markets for your industry with their enhanced International Trade Portal.
Post Brexit trading and tariffs for manufacturers. TBC, Institute of Export
Lunch break. Time to meet our exhibitors and your fellow delegates. Plus, the option to experience the thrill of breaking the World Land Speed Record on the 4D Land Speed Record Simulator ride!
Sales: selling at trade shows. Simon White, business development coach, SW Business Development.
An interactive session on how successful salespeople get the most out of attending a trade show, covering stand positioning, how to engage prospects, qualifying and following up. See some examples of how to approach a prospect walking past your stand and how to politely get rid of timewasters.
BHETA Retail engagement programme. Will Jones, CEO BHETA.
Hear about the forum that specifically sets out to facilitate one to one meetings and networking opportunities with key target customers from the major UK retail channels.
Introduction to the Sustainable Development Goals. Dr Paula Owen, founder and CEO at Green Gumption.
What are the SDGs; why they were created; how can they be used to communicate your environmental and social sustainability credentials.
What we have learned today. John Pearce, CEO, Made in Britain.
Optional tour of today’s venue. Coventry Transport Museum.
Included in the price of the roadshow is the option to take a tour of the museum. Coventry Transport Museum isn’t just for transport enthusiasts: it’s for storytellers and escapists; speed freaks and thrill-seekers; history buffs and culture vultures. It offers a uniquely human perspective on the city’s motoring heritage and is one of the Midlands’ best days out.
SO, TO RECAP:
When is it?
21 May 2020, starting at 9:30am
Where is it?
Coventry Transport Museum, Millennium Place, Hales Street, Coventry CV1 1JD
What do I do now?
BOOK ONLINE HERE! Start below.
All bookings are non-refundable and the agenda is subject to change