THIS EVENT IS FREE FOR MEMBERS
THIS will be an informal panel discussion to talk about how to manage the customer experience in the new virtual world we have been forced to adopt.
As we are all now using platforms such as Zoom and Teams, the experience of selling and building relationships with customers has somewhat changed. Our panel will consider how we can optimise the customer experience in a hybrid setting: how do you sell your products without being able to meet a potential customer in person, or more importantly, without being able to show them your product, and is it possible to close a sale on a video call and how do you continue engaging and growing the relationship with customers?
On the panel will be:
John Pearce, CEO Made in Britain
Noreen Cesareo, principal of Market Accents, a consultancy that works with businesses to help them develop thought leadership and strategic direction.
Nigel T Packer, customer experience optimisation specialist, and customer experience trainer, speaker and author.
Topics our panel will discuss:
Use of Technology
Investing in and using technology effectively
Understanding different digital cultures, corporate policies and etiquette
How to be present and front of face in an online world
Building and Maintaining Trust within relationships
Improving personal skills (online/offline), especially tuning into non-visual cues and communications
Combining the digital and visual with written and clear communications
Sharing insights, knowledge, user case studies and real life examples
Customer Supply Chains & Customer Journeys, virtually and real world
Importance of ongoing mapping of the customer journey from discovery to after-sales & maintenance /loyalty building
Understanding the customer’s current purchasing processes
Discussing customer urgency within a Pandemic and its impact on the sales function
If you have experience from the last two lockdowns that you can share, or if you would simply like to come and listen to the conversation, please join us for what will be an interesting discussion, helping businesses to understand their customers in a digital environment.