Made in Britain Roadshow - North

Made in Britain Roadshow - North
£50 + VAT
Thursday, 24th September 2020 at 09:30-16:30
York Railway Museum, Leeman Rd, York, YO26 4XJ

COME and join us at the amazing York Railway Museum on 24 September 2020 for the North Made in Britain Roadshow. You’ll gain valuable insight into four areas vital to growing your business: sales, marketing, PR/comms and export. We have expert speakers in all four disciplines who will present and then take your questions. There will also be time to network with fellow delegates and meet our exhibitors and the Made in Britain team during the breaks.

Here's a run-down of what we have in store for you on this fabulous and informative day-out:

Registration and coffee. Meet our exhibitors and other delegates.

Welcome from the chief executive of Made in Britain. John Pearce.

Made in Britain, why should we bother? Professor Dominic Medway, place marketing specialist, Institute of Place Management at Manchester Metropolitan University.
Made in Britain’s recent survey of 2,000 UK consumers indicates that around three-quarters of them would consider paying between one and 12 per cent more for British-made and manufactured products, provided they are of good quality. Furthermore, in another Made in Britain survey of their members, over 90 per cent identified it as important for UK businesses to try and source British-made products in their own supply chains.
Building on this work, Professor Dominic Medway will review some of the key potential benefits Made in Britain approved production and products could deliver for both businesses and consumers.

How to get good PR. Martyn Moore, editor at Made in Britain.
People want stories, so how do you get your story told, the importance of selecting the right tone of voice and your choice of words.

Visual marketing and how to make an impact. Steven Booth, art director at Made in Britain.
Using the mark and embedding it into your brand (with great examples), how to make an impact, use of colour and proportions.

Coffee break. Time to meet our exhibitors.

Changing the pecking order. Martin Hodson, Chickenguard
Hear about Made in Britain member Chickenguard's marketing success . How they created their brand, researched their market and created new markets and ultimately increased sales. 

Finding new markets overseas. David Weatherhead, Lloyds Bank.
Finding new markets for International trade can be difficult, hear how Lloyds can help give you background knowledge and practical resources to find the right markets for your industry with their enhanced International Trade Portal.

Post Brexit trading and tariffs for manufacturers. TBC, Institute of Export

Lunch break. Time to meet our exhibitors and your fellow delegates. 

Sales: selling at trade shows. Simon White, business development coach, SW Business Development.
An interactive session on how successful salespeople get the most out of attending a trade show, covering stand positioning, how to engage prospects, qualifying and following up. See some examples of how to approach a prospect walking past your stand and how to politely get rid of timewasters.

Direct-to-customer approach for brands and manufacturers. Frank van den Berg, managing director at InfinityBlue.
Expanding sales internationally online through e-marketplaces, direct-to-consumer selling, use of webshops and marketplaces.

Introduction to the Sustainable Development Goals. Dr Paula Owen, founder and CEO at Green Gumption.
What are the SDGs; why they were created; how can they be used to communicate your environmental and social sustainability credentials.

What we have learned today. John Pearce, CEO, Made in Britain.

Optional tour of today’s venue.  York Railway Museum.


When is it?

24th September 2020, starting at 9:30am

Where is it?

York Railway Museum,  Leeman Rd, York, YO26 4XJ

What do I do now?

BOOK ONLINE HERE! Start below.

All bookings are non refundable and the agenda is subject to change

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