426 Holcombe Road
Tel. 07919 186848
Joined Sep 2017
AIRE was established in 2016 by artist and designer Claire Williams. Based in Lancashire in North West England, the historical presence of the textile and print industry has provided a natural path of design exploration with the brand representing a passionate and creative approach to wall-coverings.
AIRE specialises in applying traditional drawing methods in a contemporary approach to create innovative print designs suitable for the residential and commercial wall-covering market.
A principle of AIRE is the focus on 'luxury' as a transfer of the passion of craftsmanship into an experience and atmosphere; priding ourselves on creating a product that allows an interior to do this. We combine tradition and modernity with a resolutely forward design sensibility, always striving to innovate whilst creating modern classics that eschew short-lived trends.
The debut collection, 'Papillon' embodies a romantic craft of combining traditional watercolour florals onto digitally printed substrates; namely pearlescent, metallic and foil papers; to result in abstract and statement pieces. Inspiration is also drawn from the french translation of 'butterfly', where key references such as transformation, growth and elegance have been drawn upon.