Newark Road South
Joined Jul 2021
The idea behind the brand was to simplify what was a divided industry, set between "professional" strength products and "retail" products. Whichever camp you fell into, you either had an extremely powerful and sometimes dangerous product or a much weaker retail version which in many cases was average at best.
The Infinity Wax principle was to provide products that professionals would love but could also be safely and easily used by enthusiast detailers. The signature clear bottle and colour-coded chemical system was also born around this time and by December 2014 Infinity Wax began trading for the first time.