Have you ever wondered about your ideal customer and the digital journey they take from a touchpoint to their journey completion?
Everyone who goes onto the internet is carrying out a task. This task has several elements associated with it from the wish to complete the task in short order to the emotional stresses that occur during the task.
The task itself is riddled with decisions and crossroads. What keeps the customer on track? What helps the customer achieve their end goal of task completion?
In this session, Nigel Packer, digital strategy consultant (and active contributor to #madeinbritainhour), will provide insight on the customer experience journey telling us about the 12 stages of a customer's journey and why it is a good idea to map these if you want to understand your customers and sell more of what you make to them.
Nigel has worked with multinational high end manufacturers to small family run businesses giving direction through training and facilitating their success to bring clarity to the customer engagement process helping business understand their customers in a digital environment.