Network: Made in Britain webinar
IP, or Intellectual Property, has different connotations depending where you sit within your business...from trade-marks and certifications, patents, copyright, database rights, designs and confidential information. Failure to secure your IP or to adhere to international standards can cause challenges across markets and supply chains, expose you to infringement of your brand or even theft of your product specifications, while evidence of international standards and certifications opens doors and assists in sales and business development.
Noreen Burroughes Cesareo, strategic marketing, communications and digital expert, principal at Market Accents, and an active contributor to #madeinbritainhour will lead a session discussing the importance of IP, international standards and trade marks on marketing, sales and business operations. We encourage businesses to participate in the conversation and share insights.