Tuesday, 27 October 2020 at 11:00am
NETWORK: Made in Britain. FREE WEBINAR FOR MEMBERS
IN this session we are joined by strategic marketing and communications expert Noreen Cesareo, who will talk about marketing strategy and why it is so important to review and refresh direction and growth plans in a post-COVID-19, post-Brexit market place.
Noreen Cesareo is the principal of Market Accents, a consultancy that works with businesses to help them develop thought leadership and strategic direction, giving them the tools to hone their brand voice and own their unique space in their chosen markets.
A vocal supporter for opening upmarket space for all businesses, she will discuss why marketing strategy occupies such a pivotal role in any organisation. There are a number of ways that a business can gain from strategic marketing. It is an approach that encompasses organisation-wide tools to build a sustainable growth plan - from understanding market dynamics and trends for market penetration, looking at impacts on buying behaviours and the value chain, creating the brand story, identifying and engaging with the right demographic to create sustainable goals, and regulating resources to pivot offers. They all shape the business growth plan - building and maximising capabilities, and boosting sales.
Tune in to discuss strategies, customer journeys, paths of influence and how to harness the social experience to inject a boost of strategic marketing in your business.
Click here to start the booking process (free for Made in Britain members).