The world’s best athletes recently assembled in Tokyo for the Olympic games, albeit a year later than planned because of the pandemic. Their hopes and dreams of securing that elusive gold medal were often decided by the tiniest of margins. Succeed or fail, during the inevitable interviews after each event we heard references to lifetimes of dedication and every effort being made to secure a competitive advantage – hours in the gym, lifestyle sacrifices, living away from family and more. This has always been the way. In 1896, at the inaugural modern Olympic Games in Athens, one Thomas Burke lined up at the beginning of the 100 meter ‘dash’ with a gold medal in mind. Probably not the fastest man in the line-up he too was looking for a competitive advantage. As the athletes lined up waiting for the starter’s pistol, he adopted an unusual, crouched stance. He figured at the gun he could propel himself forward with greater power and speed than his competitors and he wasn’t wrong. Burke broke the finishing tape first, secured that coveted gold medal and a place in history with a time of 12 seconds, which was considered fast at the time.
The crouch start is now of course standard. The addition of blocks has provided yet further assistance to athletes at the start of the sprint races. Driven by more effective training, better diet, grippier track surfaces and faster footwear, competitors in track and field’s blue riband event, the 100 metres, have continually chipped away at the world record time knowing new performance standards are often required to win medals.
What saw the Olympics postponed was of course COVID-19. Athletic competition aside, the disease has affected our day-to-day lives in so many ways, as well as impacting the world of business, disrupted world trade and travel. Necessity being the mother of invention and all that, it has also prompted the development of new products and technologies to help address the problem SARS-CoV-2, the novel coronavirus that causes COVID-19. presents. Amongst these is the arrival of a new wave of Antiviral surface cleaners and disinfectants to market.
We are all very familiar with the word ‘antibacterial’ as it became synonymous with products used for cleaning our homes, places of work and where we go to enjoy ourselves. The arrival of COVID-19 prompted a demand for a new product, a better product, with a wider range of performance and consequently Antiviral products were born.
Just like those Olympic athletes throughout the ages the new product development team at Mirius are continually in pursuit of perfection and looking to raise the bar. Producing better products that deliver improved performance to users, wherever they are used is a collective goal. In pursuit of our own gold standard recent developments at Mirius has seen securing data that indicates how quickly our cornerstone Hycolin Antiviral Product kills viruses.
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Member-created content 3 years ago | From members