In the fast-paced manufacturing world, manually managing customer data, sales pipelines, and order enquiries is no longer sustainable. Whether you're still relying on spreadsheets or looking to optimise your existing CRM system, this free three-part webinar series is designed to help SME manufacturers transform their operations with the power of CRM (Customer Relationship Management).
Running across three Thursdays in June 2025, these 30-minute sessions will guide you from the basics of CRM to advanced usage, delivered in plain language and tailored to the real-world challenges of manufacturing.
🔹 Webinar 1: Chaos to Clarity – Organising Customer Data with CRM
🗓 Thursday 5 June 2025 | 🕐 1:00 PM – 1:30 PM
Discover how to take control of your customer data and eliminate inefficiencies. This session is ideal for non-users or early adopters struggling with fragmented systems and manual tracking.
What you’ll learn:
• The hidden costs of disorganised data
• How CRM centralises customer info and boosts productivity
• A quick demo of how CRM works in practice
• Best practices for adoption, customisation, and team buy-in
🔹 Webinar 2: From Leads to Loyalty – How CRM Helps SME Manufacturers Sell Smarter
🗓 Thursday 12 June 2025 | 🕐 1:00 PM – 1:30 PM
Learn how to turn more leads into long-term customers. This session focuses on how CRM helps manage the full sales journey—from first contact to post-sale engagement.
What you’ll learn:
• Common sales and customer management challenges in manufacturing
• CRM tools for lead tracking, pipeline visibility, and personalised service
• How automation reduces manual tasks and boosts conversion rates
• A practical example of CRM turning an RFQ into a closed deal
🔹 Webinar 3: Managing Orders and Enquiries – How CRM Keeps You Organised
🗓 Thursday 19 June 2025 | 🕐 1:00 PM – 1:30 PM
See how CRM can simplify and streamline your operational processes. This session focuses on how to handle orders and enquiries with more speed, fewer errors, and greater consistency.
What you’ll learn:
• Challenges at each stage of CRM maturity
• Tips for using CRM to track enquiries, automate workflows, and manage tasks
• A case study of a manufacturer improving order management with CRM
• Advanced features like reporting and integrations for power users
Who Should Attend?
• Non-users: Learn what CRM is and how it can help
• Early users: Get tips to improve adoption and unlock more value
• Regular users: Discover ways to optimise and fully leverage your CRM
Each session includes:
• Live Q&A with CRM experts
• Free resources like adoption checklists and demo access
• An invitation to a free trial or 1:1 consultation
Register for one or attend all three – and take your CRM strategy to the next level.
By Made in Britain 1 week ago | By Made in Britain