At RecFest 2025, one gorgeous stand had people smiling, snapping photos, and stopping in their tracks – Oleeo’s bright, flower-filled garden party. Packed with colour, personality, and interactive touches, the stand was a fun, creative way to bring the company’s innovative AI recruitment tools to life. It marked their first ever collaboration with Motive Exhibitions – a partnership that made Oleeo impossible to forget, and brought brilliant results.
In previous years, Oleeo had played it safe with a simple tent-style stand and branded panels. It did an ok job, but it didn’t create a buzz, entice passers-by, or really make people curious enough to stop. RecFest, with its festival vibe, was the perfect place to break from the usual brand guidelines and try something braver.
Oleeo came to Motive with wacky, playful ideas – they wanted to promote their AI-powered applicant tracking system (ATS) in a space that felt open, colourful, and memorable. Motive’s creative team immediately understood the assignment. Working together, they turned big ideas into a stand that radiated energy and made people want to come over.
Bringing the vision to life
Motive designed and built a unique angled timber structure, painted in Oleeo’s brand colours and crowned with fluttering flags. A white picket fence framed the space, while giant, custom-built flower sculptures in vivid reds and yellows gave the stand bags of personality. Shaded picnic benches provided a welcoming spot to sit and chat, while a face-painting station, giveaways, and clever branded touches kept the mood light and fun.
Integrated storage and discreet charging points made the stand practical as well as playful. And being built from sturdy timber with hand-painted finishes, the stand is designed to last and ready to be adapted for future events.
“It was nice to do something more unusual and creative,” said Ed Marshall, Creative Director at Motive Exhibitions. “We loved building our own structure for it, and it was great to see the Oleeo team on the morning of the event and make sure they were OK too.”
A partnership that clicked – and a stand that delivered results
Oleeo left RecFest with demo calls booked during the event, plus a steady stream of leads their sales team is still following up. Everyone their SDR team has spoken to since remembers them for “the flower stand” – proof that a striking exhibition stand design really does stick in the mind.
“Motive nailed it. There were amazing little touches that we hadn't thought of. The combination of like our kind of crazy idea and their expertise and skills, it was a really great, yeah, working relationship. Above and beyond.” Natasha, Marketing Manager, Oleeo.
Ready to create your own showstopper?
Get in touch with us today and let’s bring your vision to life. Whether you want to make a bold splash like Oleeo or create something completely different, we’re here to help you stand out at your next event.
Find out more about Motive Exhibitions Limited on their member profile page here
Member-created content 4 days ago | From members