The Organisation

We bring together the British manufacturing community, united with the registered trademarks to help our members sell more of what they make. The Made in Britain and Made in Northern Ireland marks are protected and can only be used under licence by our members  and strictly within the published Terms & Conditions

As a not-for-profit organisation, supporting British manufacturers with the official trademarks, we work collaboratively with other UK trade bodies, relevant UK government departments and media channels, to promote high quality employment, responsible business and sustainable economic growth. We work tirelessly all year round to represent and promote British manufacturing. 

The story of the Made in Britain trademark
Made in Britain began as a commercial marketing campaign in 2011.  Prescot-based oven manufacturer, Stoves (member GDHA) launched a competition to design a logo for their newly-established product line promotion and campaign. When the winning mark was unveiled in 2011, British businesses flocked to apply to use the logo, with 100s of companies showing an interest. A new Made in Britain mark was commissioned, with Made in Britain officially launched as an independent, non-profit organisation in April 2013. Read more here. (wikipedia)

Board of directors and chief executive

John Pearce
Chief executive, Made in Britain
John has led Made in Britain’s growth since 2015, transforming it into an influential trade body of 2,000 members today. Under his leadership, the Made in Britain mark has become a renowned symbol of British manufacturing and high standards, with member companies using the official mark on their products to help them sell more at home and abroad. In addition to raising awareness of the strengths of British manufacturing in the business community and with the public, John ensures that the sector’s challenges are addressed to key audiences in government and the media across the UK.

Chairman and non-executive directors

Chairman, Professor Chris Harrop OBE
ESG Strategy Director, Marshalls plc
Chris Harrop is an accomplished marketing and sustainability professional and Fellow of the IOD and IEMA with a proven global track record. Chris leads the Made in Britain board with his world-class sustainable business knowledge, having recently been recognised as a European Climate Leader by the FT for the second year running. Working closely with CEO, John Pearce, Chris sets Made in Britain’s strategic agenda and ensures the organisation is an effective working group and voice for British manufacturing businesses.

Camilla Hadcock
Owner & Director, Roach Bridge Tissues
As a member of the Made in Britain board, Camilla represents the interests of smaller manufacturers. Her interest lies in publicising high-quality research, development, and production skills of Made in Britain members to encourage trade in local, British goods. Conscious that not all members are aiming for growth via export sales, she seeks to promote the Made in Britain mark to consumers. During her time on the board, Camilla has also contributed to creating links with the Ministry of Defence (MOD), so that members have access to this major buyer of British goods.

Peter Atmore
Head of Global Sales and Marketing, Fracino
Peter has been involved in the coffee sector in the UK for more than 30 years, managing teams, business development strategy, planning, and delivery. Fracino are champions of all things British and are a major exporter to over 70 countries. Peter works to unite, support, and promote manufacturers and the British manufacturing sector within the UK and around the world by advising the board on international trade and how best to highlight British technology and innovation through the use of the Made in Britain mark as a globally recognised seal of approval. Peter is also DBT Export Champion in the Midlands region for 2024/25.

For all enquiries about the Made in Britain organisation, contact: | Tel: 0300 302 3380


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