What More UK

“We’re world-class and we want to share that with everyone,” Garry Ireland, Production Manager, What More UK

Established in 1999, What More UK has grown rapidly to become the UK's largest manufacturer and brand leader of plastic housewares. The British-made products include household storage, DIY toolboxes, organisers, gardening pots, pet care, food storage and wooden brushes, all under their brand name Wham.

Their Made in Britain journey

What More UK products end up in billions of homes worldwide. The company needed a universally-recognised symbol for customers to identify where their products had come from. The company turned to Made in Britain as the Trademark could easily be applied to a variety of products using the logo pack.

Laura Preston, marketing co-ordinator for What More UK, believes there’s a clear demand for British accreditations, “our customers want to see the Made in Britain Mark; they see it as a selling point. It’s a mark of quality.”

Director of What More UK, Tony Grimshaw OBE, also adds: “For our consumers, Made in Britain means top quality. And if everyone uses the same Mark, more people will appreciate what Made in Britain actually means.”

They use the Made in Britain Trademark on their products, packaging and labels.

Learn more about What More UK.