Martin Rowe, Somerset Grill Co

“[Having a smaller team] gives us flexibility. We can go from concept to execution in just three to four weeks.”
Martin Rowe, Commercial Director, Somerset Grill Co
 
In this episode of UnPacked, Matthew Stadlen talks to Martin Rowe, Commercial Director of Somerset Grill Co., who have proven that size is not always an indicator of success. By combining craftsmanship, innovation, and a deep respect for tradition, the company is leading the way in the world of high-quality wood-fired grills. As they continue to grow, their commitment to manufacturing excellent products here in the UK ensures that their story is only just beginning.
 
From concept to creation
 
Founded three years ago, Somerset Grill Co. started as a concept on a superyacht. With prototypes developed by Rowe and his partners, it quickly grew into a thriving business. “We’ve grown very quickly,” Rowe reflects. The company’s UK-based production allows for quick design-to-implementation times, a crucial advantage over overseas manufacturing. “We can go from concept to execution in just three to four weeks,” Rowe explains.
 
The joys and challenges of running a small business
 
As a small team, Somerset Grill Co. enjoys flexibility and speed, avoiding the bureaucracy often found in larger organizations. Decisions are made quickly, and the team thrives on the excitement of fast-paced product development and marketing. “We can plan product development and implement changes swiftly,” Rowe says.
 
Made in Britain: A commitment to quality
 
A key selling point for Somerset Grill Co. is its commitment to British manufacturing. Rowe takes pride in the company’s use of the Made in Britain trademark, positioning the brand alongside established names like Land Rover and Waitrose. “We want to build brand trust and human connection,” he says. The factory is constantly innovating, with the team working to improve efficiency and product quality.
 
A future built on innovation
 
Looking ahead, Somerset Grill Co. plans to continue evolving. With a focus on innovation and customer satisfaction, the team aims to remain ahead of the curve in the competitive grilling market. “We’re always working hard to make every sale count,” Rowe notes.
 
For Rowe and his team, the journey is just beginning. Their passion for quality and British manufacturing continues to drive Somerset Grill Co.’s success, and they’re excited for what the future holds.