Tony Grimshaw, What More Ltd

“Given a choice, do customers want to use buy foreign goods, or do they want to buy British goods? We give customers that choice to buy British. We give foreign buyers that same choice because we export to 76 countries.” Tony Grimshaw OBE, Director, What More Ltd

In the fourth episode of our UnPacked series, Matthew Stadlen is joined by Tony Grimshaw OBE, Director of What More Ltd, the UK’s largest manufacturer and brand leader of plastic housewares, featuring brands such as Wham, PushPan, Baker & Salt, and the British heritage brand, Betterware.

In this episode, Tony takes Matthew through What More Ltd’s 25-year journey, their exporting achievements, their passion for British manufacturing, and their support of Made in Britain, including the use of the trademark on every single product - of which they have over 2,000 in their range.

Tony also discusses their links to the local community and their efforts to advance their sustainability initiatives through the use of recycled materials.