There is significant demand for UK made products in Latin America, from businesses and consumers. Join this online session on exporting to the region and marking the UK’s accession to the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP).
Tuesday 25th February, 11.00 - Midday
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The UK joined CPTPP – a free trade agreement spanning five continents and almost 600 million people – in December 2024. The Agreement is in place between the UK and Latin American countries Peru and Chile and APAC countries Brunei, Singapore, Vietnam, Japan, Australia, New Zealand, and Malaysia, with Canada and Mexico still to ratify the UK’s accession.
The session will also cover Brazil as, while not part of the CPTPP, it is the largest economy in the region (and 10th largest in the world) and a globally important country. Brazil hosted the 2024 G20 and will host the 2025 COP 30.
Made in Britain invites UK companies to hear from and connect with:
- WhiffAway Ltd., a UK manufacturing company that successfully exports to the Latin America region
- The UK Department for Business and Trade’s Latin America team – The UK Department for Business and Trade’s Free Trade Agreement Utilisation team – offering support and advice for UK exporters, including how to utilise the benefits of the CPTPP with each Chile, Mexico and Peru.
- UK Export Academy - a free training programme from the Department for Business and Trade for UK businesses looking to grow their international sales.
More than 99% of current UK goods exports to CPTPP members will be tariff-free once the deal enters into effect, helping businesses export more to CPTPP markets and contributing to the government’s priority of driving economic growth.
By 2040, the agreement could boost the UK economy by around £2 billion annually. Countries that are part of the CPTPP outside of Latin America are: Australia, Brunei Darussalam, Canada, Japan, Malaysia, New Zealand, Singapore and Vietnam
UK exports to Latin America in 2023 were worth £45.3 billion.
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More details
This 60-minute online session takes place after the UK joins the CPTPP. Made in Britain also knows the region is of high interest to UK manufacturing companies, as indicated via Made in Britain’s 2023 exports survey.
Made in Britain recognises the value of businesses talking with their peers, and this session will facilitate that for UK exporters wanting to hear real, practical examples, direct from the exporters themselves. Whether it's an exporter venturing into Latin America region for the first time, or one with extensive experience in the market.
As ever, Made in Britain aims to leave plenty of time for Q&A, so attendees can ask the exporters, DBT, Made in Britain and other guests questions specific to their own interests. The session will be opened by Made in Britain’s CEO, John Pearce, and facilitated by its Advisor, George Middleton. This is the latest in Made in Britain’s ongoing programme of export activity. If there are any specific questions or discussion points that you would find helpful for the session to cover, or for more details, please email Made in Britain in advance via: trade@madeinbritain.org.
Who is this session designed for?
The session is open to any UK company with an interest in exporting to Latin America region, be it active and large, small scale, or still in the pipeline. As a Made in Britain session, it will however be particularly valuable for UK manufacturing companies.
Sebastian (Seb) Marshall | Operations & Technical Director of WhiffAway Ltd.
He is the Operations & Technical Director of WhiffAway Ltd. WhiffAway Ltd.’s Chairwoman, Valerie McLean, founded the business over 25 years ago. Her son, and WhiffAway Ltd.’s CEO, James is his long-term school friend and business partner of over 30 years.
Having a Degree in Mechanical Engineering stood Seb in good stead to help build the business and its products from what was just a trio 27 years ago, to the near 100-person team today. We have offices in five countries and trade in over 40 meaning import/export forms a major part of what WhiffAway Ltd.do. On a personal note, Seb is a father to two beautiful boys; 5 and 3 years old.
Mark Burkett | UK Export Academy Adviser | Department for Business and Trade
Mark has been involved in exporting for over 30 years and has exported successfully to every continent around the globe. With his wealth of experience and enthusiasm for UK exports, Mark is on a mission to help UK businesses take their products and services to overseas markets in the best possible shape to achieve success.
Daisy Knox, FTA Utilisation - Mexico Lead, Department for Business and Trade
Daisy leads on Latin America as part of CPTPP utilisation. Focusing on Chile, Mexico and Peru, she ensures UK exporters are aware of the opportunities in these markets for their particular sectors, and how FTAs might help them take advantage of those.
Daisy joined the Department in 2019. Since then, she has worked in a variety of trade policy and market access roles supporting UK exporters, both in the UK and at the British Embassy in Paris.
Facilitated by:
George Middleton, Advisor to Made in Britain and Director, MAP UK & International
George Middleton is an international trade and supply chains specialist. He has extensive professional experience in public, private and not-for-profit sectors, in the UK and internationally. He is the Director of MAP UK & International and an Advisor to Made in Britain.
Current appointments also include long-term roles with a UK plc and an executive agency of the UK government.
George lived and worked overseas between 2011 and 2018, for the UK’s Foreign and Commonwealth Office (FCO) and then Department for International Trade. Before that, he managed Community Relations and Regeneration programmes, for the London 2012 Olympic Delivery Authority (2008-11) and Tribal Group plc [later Capita] (2005-08).