Key findings from the Made in Britain Buying British Survey 2023

Following the publication of our fourth annual Buying British Survey findings earlier this month, we hosted an exclusive presentation of the consumer and business survey results in June. The findings were brought to life by Camilla Hadcock, Roach Bridge Tissues, Prof Chris Harrop OBE, Made in Britain Chairman, and John Pearce, Made in Britain CEO.

The Buying British Survey 2023 shows that for those companies that prefer to buy British products, the key drivers are supporting the economy on one hand, and cost-savings for their businesses on the other. Two-thirds (65%) say a driver of this preference is “to help the British economy and support British jobs” and half (50%) say “it’s more economical” for them to buy goods manufactured in the UK.

Key findings from the Buying British Survey 2023

  • Around half of the country's businesses (47%) and even more of the public (58%) say they prefer to buy products that have been manufactured in the UK over alternatives imported from other countries.
  • Almost half (43%) of UK businesses have experienced delays on goods from other countries during the 12 months to mid-January 2023. Of companies that have experienced shipping delays, a hefty majority (66%) say they started ordering more British goods as a result.
  • Two-thirds of British businesses (66%) recognise the Made in Britain mark, with most (61%) saying that seeing the mark on a product makes them more inclined to purchase it. Half of British consumers (50%) also recognise the mark, with the majority of those that know it also saying that seeing it makes them keener to buy.  
  • More than half of British consumers (54%) say they prefer to buy British products "regardless of cost" and even amid a cost of living crisis in the UK, the majority of Brits (58%) prefer to buy UK-made goods over alternatives shipped in from other countries, the research shows.
  • Almost two-thirds (64%) of consumers think supermarkets and other big-chain retailers should offer more British-made products. On top of that, amid confusion over labelling, over half of Brits (55%) think it would be very beneficial for UK-made products to display a known symbol signifying that they are truly made in Britain.

John Pearce, CEO of Made in Britain, said: “Since the Made in Britain initiative launched 10 years ago, a key mission has been to advocate for higher British procurement targets in both the private and public sectors. Despite some progress in recent years, our new research shows that far too few businesses have implemented such targets. There’s great demand for British goods among businesses and consumers alike. But more companies need to step up – buying British is key to helping drive the UK economy out of the slump it’s in and avoid slipping into recession this year and next.”

The survey, conducted by Made in Britain together with OnePoll, polled 1,000 British businesses and 2,000 consumers in mid-January 2023.

Replay the video in full:

Read related articles about the Buying British Survey 2023:

The Manufacturer - Focus on Buying British Survey 2023
Zenoot - 66% of British businesses know the trusted Made in Britain mark

By Made in Britain 7 months ago | By Made in Britain

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