UK business organisation, Federation of Small Businesses have featured an article about Made in Britain's upcoming fireside chat at the Northern Ireland Manufacturing and Supply Chain Conference on Thursday 22nd June 2023.
The session, entitled 'Supply Chain Localisation: Trust, Resilience and Sustainability', will be moderated by Made in Britain CEO John Pearce, who will be joined by two Made in Britain members, Alan Lowry, CEO of Environmental Street Furniture (ESF) and Martin Mallon, Technical Marketing Manager at CT1, both members are leading manufacturing firms in Northern Ireland.
"Through localisation we have been able to achieve stronger brand consistency and better segmentation, while our customers have an easier interaction with us. When consumers see our Made in Britain: Northern Ireland mark, they have immediate knowledge and trust in the British provenance of our products," said Alan Lowry.
By Made in Britain 1 year ago | Media coverage