A recent surge in online searches for bathroom tile alternatives is suggesting that homeowners, installers and bathroom retailers are becoming increasingly receptive to more cost-effective options when it comes to bathroom refurbishments.
Findings from shower panel manufacturer Mermaid show that online searches for ‘bathroom tile alternatives’ have grown by 22% over the past three months. Searches for 'bathroom panels’ meanwhile, grew by the same volume over the same period, indicating that the easy-to-fit product may well be primed to increase its market share.
Amidst the cost-of-living crisis and supply chain challenges, a number of factors have prompted homeowners to opt for cost-effective and time efficient home improvements. With a wide number of bathroom panel options, such as Mermaid’s Elite Panel range available, consumers now have easier access to such products.
Panelling offers a quicker installation process, with the option for installation over pre-existing tiles, which can cut project costs considerably. Features such as a wipe-clean finish and Mermaid Elite’s waterproof core enable many of the best panels to maintain similar levels of durability and much easier cleaning and maintenance demands than tiling, despite being the less costly option.
For bathroom tile manufacturers like Mermaid, the high demand is encouraging in the current economic climate, as Keely Greenhalgh, National Sales Manager at Mermaid, explains: “With recent predictions of home improvements being put on the back burner because of the ever-rising cost of living, growing interest in bathroom panelling is promising– especially as bathroom retailers and merchants consider their stock profiles for the year ahead.”
“Over the summer, sales of our bathroom panels followed suit, supporting our belief that the market is becoming increasingly open to considering panelling as a genuine alternative to tiles, which had previously been such a longstanding, habitual choice for many.
“With recent predictions of home improvements being put on the back burner because of the ever-rising cost of living, growing interest in bathroom panelling is promising– especially as bathroom retailers and merchants consider their stock profiles for the year ahead.”
Mermaid's Elite range of panels offers a water-tight, easy to maintain product with none of the stress of tiling. The panel’s patented waterproof core eliminates the need for trims, while its tongue and groove joining system replaces the use of grout and leaves a smooth finish throughout the bathroom.
Design doesn’t have to be compromised when the decision to opt for bathroom panels is made, as Mermaid panels offer an extensive display of finishes. Customers can keep up with current trends such as light-natural wood, industrial textures, and natural stone.
For more information about Mermaid and the complete spectrum of bathroom surfaces available, or to order a sample, visit: www.mermaidpanels.co.uk.
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