Brand enhancing CDU for breakout beauty brand

Point of sale manufacturer Wrights Plastics has helped a start-up beauty brand make an impact instore with a stylish CDU.

Natalie Marie Skincare was only launched in 2021 but such was the brilliant response to the products – that combine luxury with cruelty-free vegan ingredients – that founder Natalie soon had an opportunity to sell her range in some top-end London stores.

A look at the Wrights Plastics website was enough for Natalie to contact the West Bromwich-based acrylic fabricator– it detailed not only their experience of designing and making high impact beauty and cosmetic display point of sale display, but also that our approach to sustainable retail reflected her brand values.

They manufactured a stylish but compact CDU that will sit proudly in any top end store.

The unit utilised many of the skills they have developed in over 50yrs retail display solutions. Recyclable white gloss acrylic was laser cut and mitred to form a base with recess for the products and upright panel which was printed at the rear. A further printed acrylic panel was attached with spacers – our expert assembly team made sure each unit was looking picture perfect.

An important feature of the finished unit was the stunning true colour digital printing. The brand’s energising colour palette was fully replicated in the colours of the display unit. Wrights'  investment in the sector-leading Océ Arizona® 660 high performance digital printer with its award-winning image quality means they can  digitally print POS and POP to the highest standards.

The company say they are proud to play our part in what is destined to become one of the hottest beauty brands in the UK. Full details here 

Find out more about Wrights Plastics Ltd on their member profile page here

Member-created content 1 year ago | Members' news

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