Chicago the Expo!

Fracino  has been working towards making an entry into the US market for nearly 4 years! Regulatory compliance, Market Studies and Covid Lockdowns all extended the actual launch strategy - until now!

We were there as the US hospitality sector awoke from the grip of the Pandemic and the first national expo event , the National Restaurant Association's Expo, opened it's doors to visitors again.  What a moment that turned out to be! The halls were thronged with visitors from all sectors of US, Canadian and many other countries hospitality businesses.

The innovative concept of there actually being British-made Espresso Machines  - (they're only ever Italian, surely?) - was a significant attention grabber! Our booth was a magnet for a constant stream of genuinely interested visitors from a wide range of business operators, all keen to explore the opportunities that a new brand to their market could offer.

Our distributor partners were overwhelmed at the interest and response to the event - and we're looking forward to building on the successful promotion and meeting the massive opportunities that exist in a market that has a lot of growth available within it.

Prominently featuring the Made In Britain mark around the booth was clearly a key factor in drawing attention to the Fracino range - and helped unequivocally amplify the fact that we're NOT another Italian brand!

Find out more about Fracino on their member profile page here

Member-created content 1 year ago | From members

Article Tags: Fracino

More News

Share this page: