“Fit for purpose and fit for the future”: Made in Britain joins ‘Moved’ podcast to champion the power of British manufacturing

Made in Britain has been featured on the Moved podcast, exploring the turning points that shape the nation’s leaders and organisations, and the crucial work that they do.

Moved is a podcast series from Obstackl, hosted by Gary Watts. Each episode focuses on the moments that challenge thinking and drive meaningful change - making it a natural home for a conversation about British manufacturing, provenance and the real-term impact of making closer to home.

The latest episode, featuring our CEO John Pearce, offers a timely and insightful glimpse into why British manufacturing is vital for our economy - not only for what we make, but for the values that each product carries with it. 

In a probing and thought-provoking conversation, John explores the power of provenance and the trust that has been built from the ground up through the Made in Britain trademark. He reflects on the resilience and diversity of UK manufacturing, from small specialist makers to high-capability industries, and on the everyday pressures that the sector continues to navigate in terms of energy, materials and labour.

Productive economy, provenance with purpose

Manufacturing is a practical, highly-skilled and deeply human profession that uplifts the nation’s Productive economy - a fact that Made in Britain’s members appreciate acutely, but something that the casual consumer may perhaps overlook. 

As John puts it: “You can’t sit on AI. You need to sit on a chair.” Despite the world adopting AI with aplomb, it isn’t a magical fix to everyday problems. Consumers still and will always require physical, tangible goods and services that they can be sure are of verified quality and provenance.

Every product carrying the Made in Britain registered trademark is verified as UK-made, and that affirmation gives buyers a simple way to back local innovation, jobs and communities.

John also highlights the strong connection between making things closer to home and its positive impact on the environment. The nearer something is made, the better it is for transparency, the better it underpins sustainability aims through a reduced carbon footprint, and the more resilient our domestic supply chains become.

Circularity in action

A central theme of the episode is the difference between talking about sustainability and proving it in practice. John points to the evidence of British manufacturers moving towards circularity through action and collaboration, even when that means working across sectors or alongside competitors.

John added: “I think that there is a difference between those who are talking and acting, and British manufacturers. We’ve got strong evidence that British manufacturers are acting to become more circular.”

From grassroots to a national mark

In his in-depth discussion with Gary, John also reflects on Made in Britain’s origins as a grassroots, member-led movement, created to give manufacturers of all sizes a shared platform and a universal way to identify what is genuinely made in the UK. 

The trademark itself was designed to be “fit for purpose and fit for the future”, a collective mark that points directly to the maker and builds recognition through trust.
We are proud to see these messages reaching new audiences, and grateful to Gary and the Moved podcast for letting us use the platform to better inform British consumers and makers. 

You can listen to the episode in full here.

By Made in Britain 7 hours ago | Media coverage

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