Investing in Great British Beauty

Dean Nathanson, Managing Director of CACI International explains why salon businesses should consider taking on a British manufactured brand right now.

Unlike their beauty suppliers, most salon owners will not necessarily be directly dealing with post-Brexit red tape. However, Brexit will be having an impact on their business in terms of limited stock availability, discontinued product lines, potential price increases, customs duties applied, VAT charges, and delivery delays. To import goods, there are so many forms, applications and authorisations to go through - it's a real minefield - and if loaded with paperwork, it could also have repercussions on the running of their day-to-day salon business. 

As a result of these factors, many suppliers may decide to source UK alternatives. It would be a savvy move to consider British-manufactured brands right now. Not only for the practical reasons of reliability, accessibility, on-hand customer service, a more stable price point, and efficient system repairs, but also as an opportunity to consider their environmental impact and carbon footprint, something beauty brands and consumers are becoming more aware of.

CACI International has built a strong reputation as the leading Made In Britain aesthetics systems brand. It has revolutionised the beauty industry since its beginning in 1992, providing leading-edge technology and maintaining an incomparable reputation for excellence and innovation. Do your research – look at British brands that continue to attract new countries and global markets to their community. During the pandemic, CACI’s export sales made up 34% of the total of CACI system sales in 2020, up from 15% in 2019. In addition, with the rise in popularity of non-surgical facials, there could be no better time for salon owners and managers to invest in a homegrown, heritage brand that has stood the test of time.

Find out more about CACI International on their member profile page here

Member-created content 2 months ago | Members' news

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