London Daily News has reported the results of Made in Britain's recent Buying British Survey 2024, which leads with the finding that 6 in 10 British consumers want supermarkets to offer more UK-manufactured goods.
John Pearce, CEO of Made in Britain (pictured), is quoted in the article, who says: “As consumer activism pushes up demand for British products on UK supermarket shelves, the widely-recognised Made in Britain Trademark helps shoppers instantly identify UK-made products on the high street and online, while providing British manufacturers with an instantly recognisable and trusted marketing symbol that helps them capitalise on public demand for goods produced on home shores.
“Our ever-growing community of manufacturers tell us they proudly display the Trademark for three key reasons – it is the most effective way to communicate what type of company they are; it helps them sell more of what they make; and it bolsters trust and recognition for their brands."
Read the article, 6 in 10 Brits say supermarkets should offer more UK-made products amid rising consumer patriotism on London Daily News's website.
By Made in Britain 7 months ago | Media coverage