New World Shortlisted for Which? Home Appliance Brand of the Year

Modern kitchen appliance brand New World, part of Glen Dimplex Home Appliances (GDHA), has been shortlisted for the Which? Home Appliance Brand of the Year 2016.

This year celebrates the 10th Which? Awards ceremony, the awards were launched in 2007 to celebrate and reward the very best businesses in the UK. Each year Which? selects and publicly recognises companies that are consistently focused on the needs of their customers.

The awards also acknowledge businesses that have worked with Which? to drive positive change for their customers and those delivering excellent products and services that score highly in Which? research and testing.

Peter Vicary-Smith, Which? Group Chief Executive said that New World has been shortlisted ‘for its great value, affordable products, that have received numerous Best Buy icons.’ New World is the only British-made appliance brand to be shortlisted.

The winner will of the prestigious award will be announced at a ceremony on Wednesday 25 May at Kings Place in London.

Jonathan Casley, Managing Director, Glen Dimplex Home Appliances: “Like many of our brands New World has a rich heritage and we are extremely proud of it. It has been part of the GDHA family since 2001 and has gone from strength to strength. The products always do very well in Which? tests and we believe that the brand offers consumers a range of well designed, reliable products at an affordable price. Manufacturing New World products at our UK base means we have a higher degree of control over build quality and I believe the result is a superior product.”

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