Whitecroft Lighting Ltd align their business model towards the circular economy

Whitecroft Lighting experiences rapid growth in interest related to their circular economy approach with the launch of one of world’s first recessed luminaires Cradle to Cradle Certified™ at the Bronze level. 

Click here to learn more about Cascade Flex and its Bronze Cradle to CradleTM Certification.  

Today, Whitecroft Lighting, a Manchester based manufacturer of professional lighting fixtures launched Whitecroft Vitality, their new circular economy platform. Whitecroft Vitality is a new circular approach that gives Whitecroft Lighting the ability to keep products at their highest utility through life and then refurbish, re-purpose, re-distribute, re-sell and in the end recover luminaires.  

This is the beginning of a new, more sustainable, business model says Matt Paskin, Design Director at Whitecroft Lighting, Matt Paskin continues: 

“the move towards circular solutions will have a direct impact on how the UK professional lighting industry will develop in the coming years.” 

“It is important to recognise that this is the next step in a circular journey that began with our first circular retrofit project at the Cheshire Police HQ some years ago.” 

Read more about this circular refurbishment project here.  

The outcome was a circular solution that showed Whitecroft Lighting the opportunity in this area. The project highlighted to Whitecroft Lighting, not only the need for circular product design, but that to be truly circular you need to develop partnerships and services around the product. This supports the products in use and then extending and regenerating their lifecycles again and again. 

Follow the link to get the full story of Whitecroft Vitality and circular economy.

The main differences in the Whitecroft Lighting circular approach are:

·        Delivering an accessible circular solution today in the built environment for both retro-fit and new build projects.

·        Opportunity to build longer term, more sustainable partnerships around lighting solutions

All Whitecroft Vitality products have received Cradle to Cradle certification at the Bronze level from the Cradle to Cradle Products Innovation Institute. Learn more about Cradle to Cradle certification here. 

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