EVERY month we choose a member of the month, so as 2018 draws to a close, we thought we’d round off the year with a special end-of-year feature: member of the year.
The idea is to tell you about an organisation that has really embraced its membership of Made in Britain in 2018 and made the most of the network and community this brings. We have decided to award the title to tile manufacturer British Ceramic Tile, or BCT as the company is sometimes known. Read on to find out why.
BCT joined MiB in October 2017 and straight away the company got stuck in by hosting one of our member workshops at its factory in Newton Abbot. BCT took the initiative to make some beautiful bespoke MiB tiles which they presented in gift boxes to everyone who attended. The Made in Britain team also gives these tiles to other members who have hosted a workshop for us during 2018.
During the workshop, BCT’s Liam Poole and his team heard all about the MIB showcase channel, where we publish member-to-member offers on our website. BCT quickly took up the opportunity by offering all other MiB members a 15 per cent discount on its website. Not content with just hosting their own workshop, a few people from BCT then came along to our Luton workshop in April, again showcasing their business to all the members there and putting cards with their offer on in the take-home goody bags.
Members can make much more of membership when they pick up the phone and call their fellow manufacturers. And this is exactly what BCT did when it approached Made in Britain early in the year with a plan to offer manufacturers in the high-end interiors, specification and design sectors, the chance to present their products with them, at their London Hub during Clerkenwell Design Week.
Premium shower enclosure manufacturer, Roman Ltd; hand-made designer fabrics maker, March & May; Whitebirk Sink Co. maker Darwen Terracotta and The London Chocolate Co. all joined forces to celebrate British manufacturing and demonstrate how the sector is thriving in an uncertain economic climate. The gathering caught the eye of the Essential Kitchen and Bathroom Awards 2018. This has resulted in British Ceramic Tile being nominated for the PR Activity of the Year Award. BCT felt the event was such a success that they are already thinking about ways to collaborate with members again for the 2019 event.
BCT has also been a core member this year when it came to providing feedback and getting members together to discuss potential new initiatives; Liam Poole came along to our members’ forum in July where we gave members an opportunity to share their ideas on where MiB should focus moving forward, and he also came along to our first Circular Economy Marketing workshop in partnership with the UN Global Compact UK Network, which was held in Manchester in November.
So, we have crowned BCT our member of the year to highlight to other members exactly what you can achieve if you make the most of your membership and the network that brings