Business Matters, the UK's leading business news title has covered the results of the 2024 Buying British Survey, recognising the rise of the 'buy British' sentiment.
'Almost six in ten of businesses prefer to buy UK-manufactured products over alternatives imported from other countries as 'buy British' sentiment rises 20% at businesses across the economy, according to nationwide research.'
The article discusses the key drivers for this rise, as well as the recognition of the Made in Britain Trademark.
“British businesses across the economy have been shifting their focus towards purchasing more UK-manufactured products because they want to support the domestic economy, while at the same time they are increasingly engaged with improving their sustainability practices and looking at the social value of their procurement policies, our research shows. The Made in Britain Trademark is the most widely understood and visually impactful marketing tool that British manufacturers can use to cater to this demand," Made in Britain CEO, John Pearce told the publication.
Read the full article on Business Matters.
By Made in Britain 3 months ago | Media coverage