The Boots Mini Club team challenged RIPPLE to develop a new flexible free standing children's clothing display end unit to replace the tired fixtures which needed refreshing.
The challenge here was to design a unit which fell within a strict 3D footprint but also optimised the number of product facings to achieve maximum display possibilities. Taking it from a "blank canvass", we first worked up some concept options before homing in on the preferred one.
This went through several iterations of size, product facings and colour finishes before going to prototype and then roll out.
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