NEW food POS ticket holders designed and made by a Made in Britain member organisation have helped leading high street food brand EAT. meet the need for improved allergen information – and helped them cut costs too!
Retail display specialist Wrights Plastics developed an engineered POS ticket holder after being approached by EAT.’s marketing team who felt their existing ticket holders were too small, too easily dislodged and broken – and too costly!
The new POS ticket holders are larger to allow for essential allergen and brand info to be seen clearly & quickly, helping reduce dwell time in EAT.’s busy branches. The clever design keeps the holders in place and front-facing – even when knocked by product and customers.
And the new holders were not only around 50 per cent cheaper than before but they were less liable to break – and that means even greater cost saving in the long run.
Wrights Plastics’ business development manager Nick King said this week, “Just creating a larger version of their current ticket holders was not an option as their attrition rate was high, they were too easily dislodged and too expensive.
“Working with the EAT. marketing department, our design team went back to the drawing board and developed a brilliantly engineered solution that remains in place and face-on. One basic design provided a POS ticket solution that worked across the store – from chiller to hot cabinet. Switching to a new material (which lowered the likelihood of breakage) and manufacturing using some of the latest laser profiling machinery helped lower the unit cost by around 50 per cent.”
“We were delighted to deliver another effective POS display solution for another leading UK brand,” Nick concluded.
More information can found at https://www.wrightsplastics.co.uk/project/eat/