Manufacturing and Supply Chain Magazine has published an article about Made in Britain's panel at the Manufacturing and Supply Chain Conference that takes place in Northern Ireland on Thursday, 22nd June.
The panel session, entitled ‘Supply Chain Localisation: Trust, Resilience and Sustainability’, will be moderated by Made in Britain CEO John Pearce, who will be joined by two leading representatives of manufacturing firms in Northern Ireland, from Made in Britain’s members, including Alan Lowry, CEO of Environmental Street Furniture (ESF) and Chair of the NI Federation of Small Businesses (FSB) and Martin Mallon, Technical Marketing Manager at CT1.
"ESF has gone from strength to strength in both local and export markets over the past few years. Through localisation, we have been able to achieve stronger brand consistency and better segmentation, while our customers have an easier interaction with us. When consumers see our Made in Britain: Northern Ireland mark, they have immediate knowledge and trust in the British provenance of our products,” commented Alan Lowry.
Read the article in full on Manufacturing & Supply Chain's website.
By Made in Britain 1 year ago | By Made in Britain