DURING lockdown the directors at Masterframe continued to work, talking to customers via one on one zoom meetings to get a feel of how they were weathering the storm both personally and commercially. They then took the time to a look at how they could help minimise the impact on their customer’s businesses and help them to emerge from the crisis with a distinct advantage by generating interest in their products.
They looked at new research on the Internet Retailing website on how Covid-19 is changing the way shoppers buy. According to the research on the site four in 10 UK shoppers say that Covid-19 will fundamentally change the way they shop and suggests retailers and others should now look ahead and plan to meet the needs of the consumer of tomorrow. “Some 42% say that the way they shop will fundamentally change as a result of Covid-19, and 26% say they will pay more for local products, 25% for trusted brands and 24% for ethical products. More than half (57%) say they’ll spend more on those that are supporting the community, while 63% are more likely to buy from those taking measures to fight the outbreak.”
Carol Slade, managing director of Masterframe says, “It became clear to us that the pandemic was fuelling the growth of a stay-at-home economy. The way forward was, therefore, to build positive virtual experiences for retail customers so that their safety was assured and they were still able to explore all their options in a very real way. This, in turn, would help our network of installers to keep them engaged and interested enough to take the next step.
“In spite of all the uncertainty, we decided the right thing to do would be to invest and immediately offer our Bygone Installer Network, FREE virtual showrooms produced by a professional production company. These virtual showrooms would include sight of all their products and although we would finance the videos of the hotspots highlighting our products, they were free to do the same for their other products at their cost. Installers would then have a dynamic sales tool ready to send to their customers at the touch of a button.”
Carol continues, “To date, we have produced five videos and are working hard to roll out the programme over the next couple of months. We are also to shortly do a comprehensive virtual tour of our own showrooms and a full corporate video which we will share with our customers for their own websites. The virtual tour of our premises, complete with hot spot videos illustrate the quality of our sash windows and how they are made. This transparency will help to forge a connection between Masterframe and the retail customer, assuring them that they are buying a product produced by specialists whilst supporting British manufacturing.”
The offer has been well received with Bygone installers sending testimonials over to Masterframe. Tommy Rose, director at Barnet Window Company says, “During these difficult and unprecedented times, Masterframe have distinguished themselves with their proactive approach to supporting us. The virtual showroom is exactly what is needed at this time to help us provide the very best service to our customers. The fact that it was conceived, discussed directly with us and other retailers, and then affected within days of its conception is testament to the positive approach of Alan, Carol and the rest of the team. Thank you!”
Edward Burgess, director - Burgess Group had this to add, “We were encouraged by the directors and team at Masterframe to have a virtual tour video undertaken free of charge at our showroom. We already had a Google version but the virtual tour offered by Masterframe was far superior, offering customers a much clearer vision of our products.
“We are looking forward to investing in phase two when we will add hot spots and video links for our other products to accompany those added for the Bygone Collection by Masterframe. This has been a helpful tool whilst the public have been unable to visit us. Even when life returns to normal we will use the virtual tour as a teaser to inspire customers to arrange an appointment.”
The virtual showrooms are part of a greater plan to make Masterframe an attractive commercial partner with a genuine interest in the success of their customer’s business.
For more product information please call our sales team on 01376-510410 or visit the website www.masterframe.co.uk.
Find out more about Masterframe Windows Ltd on their member profile page here