A leading manufacturer of property display products - and Made in Britain member - has launched a new product range they claim offers a genuine breakthrough in property display.
After years of development the Claralight™ range is now available to buy in the UK, ahead of a European launch in May.
Mid West Displays claim sustainability, style and simplicity of use are at the heart of the new range which initially comprises LED lightpockets and freestanding display stands.
Sales Manager Michelle Farnsworth said at the launch “We take our environmental impact very seriously. Our first goal when developing the Claralight™ range was to make it as sustainable as possible, and we have succeeded our own expectations.”
The LED lightpocket for example is made from over 60% recycled material (by nett weight) and the use of 24v LEDs not only produces a 40% reduction in power use, but also increases their lifecycle. “The lightpockets provide an even longer maintenance-free display solution which means they will not need to be replaced for many years – and that is good news for the environment, too.”
The Shrewsbury-based display specialist also recognise the importance of style when it comes to property display and believe their tablet-inspired design is a real head-turner, ideal for the Instagram age. Featuring gloss lenses, the pocket is 40% lighter than their standard frame (offering easier handling) and slimmer too for what the company believes is a truly contemporary look.
An innovative mounting system has been developed for the frame. Mid West Displays believe the frame can be cable-mounted in around 30seconds!
The Claralight™ range is completed by a freestanding display stand. With a base and frame also made from recycled material, the company believes this is a sustainable choice for customers looking for a freestanding display.
Another major innovation is the ability to include 15” digital screens within the stand. Michelle adds “Previously customers have been able to opt for digital display or static display but this stand offers the ability to combine both. Digital content is very a very powerful marketing tool, especially for estate agents so it makes marketing sense to be able to include it in any property display.”
The stands and LED lightpockets are manufactured by Mid West Displays at their UK-base and Michelle is hopeful that the success of the range will the continued manufacturing of LED lightpocket display in the UK for years to come.
The range can be viewed at midwestdisplays.co.uk/collections/cl-range
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