Heritage bike brand Raleigh wanted a striking large-scale exhibition stand that would impress for the 2023 Caravan, Camping and Motorhome Show at the Birmingham NEC.
John E Wright & Co. designed and built the exhibition stand and by collaborating with Unibox, they were able to bring the concept to life. As a long-standing Unibox client, John E Wright wished to support their sustainability objectives by re-using and integrating their existing Unibox System of aluminium profiles. As Unibox System is compatible with the full Mod-U-Lok range, the Unibox team were able to engineer a solution which meant that the client’s existing Unibox System box profiles could be integrated with Mod-U-Lok and Ledge 135 Lightboxes.
The Unibox team and John E Wright worked together to develop a sophisticated modular structure to promote the Raleigh brand with its striking brand colours, while showcasing the hero bike products and complimentary biking accessories. The overall aesthetic objective of bringing the outdoors in was achieved with large back-lit visuals, wood finishes and the engineering-style of the arches.
Raleigh bikes said that the exhibition was the “best one that they have had” and were delighted with the footfall on the stand and the number of sales secured.
Mod-U-Lok is easy to install, reconfigure and can be assembled tool-free, making it ideal for re-use in both exhibition and retail settings.
(Render curtesy of John E Wright & Co.)
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Member-created content 1 year ago | From members