YOUNG’S Seafood has launched a campaign to help parents solve tea time challenges and support its iconic Chip Shop brand. The activity features a panel of mini chefs and critics known as ‘The Youngsters’, who have developed inspiring, healthy Chip Shop meals that are created by kids, for kids.
The campaign follows research by Young’s revealing that almost half (46 per cent) of parents are limited to just six or fewer dishes that they can cook from scratch, as they worry their picky eaters won’t finish their food at dinner time.
Young’s has enlisted the help of established influencers and leading parenting advice websites Toby and Roo and Actually Mummy, as well as investing in heavyweight digital and social activity that will specifically target parent audience segments.
Visit the Young’s Seafood membership profile here and from there you can jump off to the website and download the recipes!