Detectamet, the global supplier of Metal Detectable & X-Ray Visible safety products, proudly announces the launch of its refreshed brand identity. The same trusted safety solutions, now with a bold new look. After all, precision-engineered products deserve a precision-engineered brand.
A fresh look, same precision
Detectamet’s brand refresh reflects the company’s commitment to staying at the forefront of food safety innovation. The new identity, featuring a modernised logo and the introduction of the tagline ‘Safety You Detect’, reinforces the company’s dedication to providing high-quality, reliable safety solutions that meet the evolving needs of its customers worldwide.
“As leaders in Metal Detectable & X-Ray Visible food safety solutions, we’ve refreshed to reflect what matters most to us - product innovation and customer care,” says Sean Smith, CEO of Detectamet. “This brand refresh is our way of honouring that trust and renewing our commitment to safety and innovation.”
“We want every interaction with Detectamet to inspire confidence, knowing that our dedication to quality and precision is at the heart of everything we do.”
As part of this global rollout, the new brand will be implemented across all customer touchpoints, from Detectamet’s international premises to its websites, packaging, marketing materials and beyond, ensuring a seamless and consistent experience worldwide.
Supporting customer success
The new brand identity is part of Detectamet’s broader strategy to enhance customer engagement and support. As Dave Emsley, Detectamet's Commercial Director, explains: “By refining our digital presence, streamlining communication and aligning all touchpoints with the new brand, Detectamet is making it easier for customers to interact with our company across all platforms, whether online, in print or in person.”
“Every aspect of the refresh,” adds Mr Emsley, “is aimed at making it simpler and faster for customers to get the safety solutions they need.”
Learn more about the strategy and goals behind this bold brand refresh here!
More about Detectamet
Detectamet is a global leader in the design, manufacture and supply of Metal Detectable and X-Ray Visible products. With a relentless commitment to innovation and quality, Detectamet provides the food processing industry with tools that meet and often exceed safety standards.
Operating globally with facilities in the UK, Europe, Australia, North America, Canada and by way of distributors, Detectamet is dedicated to helping companies achieve higher safety and compliance standards.
To learn more about Detectamet's bold brand refresh and about Detectamet's business, please visit their Made in Britain page.
Find out more about Detectamet Detectable Products on their member profile page here
Member-created content 2 months ago | From members