A CHALLENGE facing many manufacturers is finding a competent installer who is able to fit or fix their products for customers. Made in Britain member Multipanel, the UK’s leading brand of waterproof decorative wall panels for bathrooms, is launching a new initiative to reach out to installers and to make it easier for customers to find an installer in their area who fits Multipanel products.
Around 2,000 plumbers and installers are expected to sign up in the first year of the free-to-join ‘Find an Installer’ scheme, which initially will include an online directory. Also planned are improved availability of product literature, samples and technical updates, together with a range of other incentives, which the company hopes will encourage installers to keep recommending Multipanel products to customers.
“Multipanel is not sold directly to the public, so we have to work hard to keep our product front of mind with home owners considering a bathroom renovation,” Multipanel sales director, Gary Matthews told Made in Britain. “Previous and ongoing successful initiatives, such as our ‘Smart Alternative to Tiles’ advertising campaign, have been about building greater brand awareness and growing sales through our merchant partners. With this new initiative, we are thinking about how we can also support and provide benefits to the installer community, whose importance in selling the idea of Multipanel to customers cannot be overstated.
Installers benefit from having an additional platform on which they can be found by potential customers and an opportunity to gain more work fitting Multipanel, as well as receiving the latest product news and literature.
Multipanel is part of the Grant Westfield organisation and you can find its Made in Britain directory page here