PRINCIPALLY targeted at consumer publishers, WowBooks aims to offer the fastest, most innovative personalised books on the market, whilst maintaining a competitive pricing model. Personalised books might also be a powerful business-to-business proposition, as companies look for new ways of telling their stories and showcasing their products.
Part of Made in Britain member company VR Print, WowBooks launched with a powerful direct mail campaign, which includes a collection of personalised mini books and an embedded video that the recipient can play at the touch of a button. The short video shows the origins of WowBooks and the services it offers consumer publishers.
WowBooks launched with three consumer publishers already on board. Underpinning WowBooks is its proprietary software, WowFlow, which is designed to work seamlessly with publishers’ own systems, ensuring the process is completely automated. Two years in development, WowFlow automates everything from order submission to dispatch.
The personalised storybooks and photobooks can have a 48-hour production turnaround, with a wide range of finishing and personalisation. With options such as stapled and perfect bound books, WowBooks is also the market leader in ‘lay-flat’ binding, whereby books open completely flat, making them perfect for displaying images. Additional finishes include laminating and digital foiling and WowBooks is the only company based in the UK to offer digital foiling using a Kurz foiling line.
Find out more about VR Print here